Type is a psychological art form, with tabloid sensibilities meant to grab your attention, communicate themes, and convey identities. Examining this application in graffiti and design led me to build my own font as the through-line of my project. The font I created is inspired by 19th century wood type which was identifiable in newspapers, broadside posters, and western bounty signs at that time. I loved the thick to thin slabby forms and large boxy serifs–maybe from their resemblance to certain styles in graffiti.
I was also intrigued that these typefaces represent a brutal time period in the United States’ history that is romanticized in mass culture through cowboys, rangers, the American West, and Manifest Destiny. I titled my font Pursuit as an ironic nod to the patriotic phrase “Pursuit of Happiness,” highlighting the double entendre in the word itself: a positive, self-driven attitude, versus an aggressive, hunter and hunted dynamic.