For their NBA Playoff key art, Turner Sports wanted a look that displayed the impressive demand of achieving basketball’s greatest title, while also reflecting a season filled with off-court drama, rumors and heated rivalries. Deliverables had to work dynamically so individuals could be easily removed and added as teams moved on to successive rounds of the playoffs.
Using the players, court lines, trophies, and basketballs as orbiting geometric objects felt like an effective way to communicate the ordered chaos of a turbulent season and its captivating culmination.
Additionally, Turner licensed the song ‘PANDEMONIUM’ by platinum selling artist NF for its digital marketing. The theme and use of the title in the song served as another source of inspiration for our key art design.