For NBA All-Star Weekend, I created a series of posters that were meant to showcase the two classes of young and veteran talent in the NBA. Similar in range and variability to the skill sets of these All-Star selections, Utah offers both natural beauty and harsh conditions with imposing snow capped mountains and towering blood orange sandstone.
Using the hues and shades of vintage and modern Utah Jazz colorways, I set the players in the state’s dramatic landscape to ground the design in the location of the event.